This blog was created by a persona from the ashes of his fictional restaurant. The fragmentation of the man behind the persona is now so complete, he does not answer to his proper name. Neither does he shave, bathe, or otherwise interact with society. He was the weakest link in an imaginary construct that spanned time and space. And now we have been set loose upon the earth once again. Once in mind... again in flesh. Again, for all time. (Well, I'm still actually dead. But you get the drift.)
I hope to hell that clears things up.